TASK 3 (Development & Design)

Design Principles GCD60804

Marya Salah
0377224
Bachelor of Fashion Design Technology (Honours)  ( Week 6 - Week 7 )

 Table of Contents for Task 3 (Development & Design):

• 1.Introduction
• 2.Lecture 
• 3.Developments
• 3.1Selected Design
• 3.2Developments
• 4.Final Outcome

1.Introduction

2.Lecture

During this project, I utilized lessons that covered:

• Fundamental Design Principles: Such as contrast, balance, and repetition, which helped me construct the cover’s composition.
• Gestalt Analysis: To understand how to guide the viewer’s eye and arrange elements for a visually cohesive cover.
• The Importance of Color Gradients and Their Psychological Impact: I selected bold colors to effectively convey the design concept.
• Repetition and Visual Rhythm: To ensure harmony among all cover elements.

3.Developments

AMERICAN VOGUE MAY 2024 COVER

Source: vogue.com

3.1Selected Design

Moodboard for sketch 1

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Sketch 1

Creating a cover , inspired by 

AMERICAN VOGUE MAY 2024 COVER

Hand designed by Marya Salah

The concept was inspired by 1950s fashion, reflecting classic elegance through the hairstyle, makeup, and clothing choices. The focus was on showcasing both strength and femininity simultaneously, using bold colors to create a strong visual impact.

Key Design Elements:

• Colors: Red and black to create dramatic contrast.
• Lighting: Highlighting the face and hands to emphasize details.
• Clothing: A black dress with long red gloves and a black fur coat to add a touch of luxury.
• Composition: The model was placed at the center with a circular background to create a sense of balance and focus.

3.2Developments

Core Concept:

The goal of this project was to design a cover inspired by the classic aesthetic of high-end magazines while incorporating modern elements through strong color contrasts, cinematic lighting, and a well-balanced composition.

📌 Main Elements:

• Colors: The use of red and black enhances strong contrast and adds a dramatic touch.
• Lighting: Inspired by 1950s cinematic photography, where shadows create a visually striking effect.
• Composition: A simple yet carefully structured layout to achieve visual balance and direct attention to key cover elements.
• Typography: A classic magazine-style font to reinforce the elegant and historical feel of the design.

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📌 Development and Preparation for the Final Work

🎭 Art Direction

To produce a well-integrated cover, I coordinated all creative aspects, including:

1. 💄 Makeup & Hairstyling:

   • A classic look inspired by 1950s fashion icons.
   • Makeup focused on defining facial features, with bold red lips matching the red accents in the cover.

2. 👗 Fashion Styling:

   • An outfit reflecting the classic aesthetic, with cuts and structures inspired by that era’s fashion.

3. 📸 Photography:

   • A photo session set up with theatrical lighting to achieve the desired contrast.

4. 🎨 Digital Enhancements:

   • Image retouching and color correction using Adobe Photoshop.
   • Adjusting contrast and lighting for a strong dramatic effect.

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📌 Execution – Photography & Editing Process

📷 Cover Execution Steps:

1. Sketching an initial idea and defining the general composition.
2. Preparing the necessary equipment and setup for the photoshoot.
3. Conducting the photoshoot while carefully considering composition and lighting.
4. Editing and digitally refining the image, adjusting contrast, and adding graphic elements.
5. Finalizing the output, evaluating it, and preparing it for submission and review.

Executed by Marya Salah

The First Try

4.Final Outcome

Executed by Marya Salah

The final cover design presents a strong visual identity that embodies classic aesthetics with a refined contemporary execution. The deep black background gives the cover a dramatic feel, enhancing the sharp contrast between elements, making the model and typography stand out with clarity and power. The red circular shape in the background adds a dynamic dimension, reinforcing a sense of elegance and luxury while framing the model as if surrounded by a halo of radiance.

Visual Element Analysis:

• Color & Contrast: The choice of black and red reflects classic elegance with a dramatic touch. Black symbolizes sophistication and mystery, while red conveys power and passion. The strong contrast between the two colors enhances the cover’s visual impact.
• Typography & Composition: The large red "VOGUE" title is harmoniously integrated with the cover elements, creating a balanced visual flow. Placing the model within the red circle naturally draws attention to her, reinforcing the human element as the centerpiece of the design.
• Fashion & Style: The 1950s-inspired attire exudes timeless elegance with a modern twist. The long red gloves and black fur coat add a sense of luxury and refinement. The hairstyle and makeup align with the classic theme, while the hand placement accentuates confidence and strength.

5.Feedbacks

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